Writing// Field notes

Notes from the control room

Perspective on B2B webinar programs, demand gen, and where the discipline is heading as GTM turns agentic. Written from David Solis's 15+ years running webinar programs, in-house and as a consultant.

Seg 01// Demand Gen // Agentic GTM
Your Webinar Ends at 3 PM. Your Data Layer Is Just Getting Started.
Your GTM agents are guessing. Your webinar platform already knows. Poll responses, Q&A, and viewing depth are first-party buying context that never leaves the platform, and your GTM stack is missing it.
September 17, 20263 min readRead →

Hiring in-house or bringing in a partner? Either way, let's build a webinar program that drives pipeline.

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Notes from the control room

Your Webinar Ends at 3 PM. Your Data Layer Is Just Getting Started.

Hiring in-house or bringing in a partner? Either way, let's build a webinar program that drives pipeline.